Matthew Murphey
Store Manager
What I do at True Religion
With over 15 years of experience as a Store Manager and 5 years at True Religion, I have focused on optimizing retail operations and driving key performance indicators such as average dollar sales (ADS), units per transaction (UPT), and loyalty program engagement. My efforts have resulted in top-tier company rankings, including #1 Conversion, #2 in ADS, #1 in UPT, and #1 in loyalty metrics monthly, quarterly and yearly. I have also successfully reduced shrink from 14% to 2% within my first year back at True Religion, recovering over $40K, and facilitated six internal promotions to enhance team development.
My leadership approach prioritizes fostering a high-performing, motivated team while achieving measurable success in KPI performance, operational excellence, sales management, and employee training. With a commitment to customer engagement and metrics-driven strategies, I am dedicated to creating a superior retail experience that aligns with True Religion’s goals and values. My stores offer “Legendary” customer experiences.
My leadership approach prioritizes fostering a high-performing, motivated team while achieving measurable success in KPI performance, operational excellence, sales management, and employee training. With a commitment to customer engagement and metrics-driven strategies, I am dedicated to creating a superior retail experience that aligns with True Religion’s goals and values. My stores offer “Legendary” customer experiences.